Bloom was born from two lifelong friends who managed to find a little escapism arranging flowers whilst there was a lot of uncertainty in the real world.
We found it therapeutic and flowers made the house feel and smell lovely too!
There was no pressure to arrange flowers in a certain way, we just got creative arranging our blooms to our own personal style and soon realised it's very easy and there is a lot of enjoyment to be had in being your own florist.
With no previous floristry experience we started with the basics and went on to taking a course with a florist to the royals! But we also realised flowers don't have to be perfect, in fact, they look better when you've created something unique for you.