The Jersey flower subscription company

Welcome to the Bloom community!

You don’t need any floristry experience to make your blooms look beautiful, they will do that all on their own.
But to get the most magic from each bunch, here are a few simple steps you can follow and will also bring out the natural florist in you. So lets get started...


Choose your vase and make sure it is squeaky clean as any bacteria will reduce the life span of your flowers.

For a bouquet with large feature flowers, choose an hourglass vase (a wide bottom and narrower neck) but still with enough room to let each flower breath and be seen.

Taller column vases are great for long stemmed flowers and round, fish bowl type vases are great for a tightly constructed hand-tie arrangement. A blog on hand-ties will be coming soon!

Food & Water

Fill the vase with fresh, room temperature water. Too hot or too cold will also reduce the life span of your flowers. Be sure to replace the water and return your flowers to a clean vase every 2-3 days.

We don't supply any flower food in our flower boxes as we are a plastic free florist but we have a few suggestions how to make flower food using items you have around the house on our blog.


Use the vase's height as a guide. The general rule of thumb is that the length of the flower stems should be no more than one and a half to two times the height of your vase.

Cut each stem at a 45 degree angle with sharp scissors so that you have created the biggest area for your flowers to drink from and they don’t sit flat on the bottom. And be sure to cut each stem again when you change the water.

Make sure you remove any greenery that will fall below the water line as these leaves will rot quickly in the water, shortening the life of your flowers. These leaves will also reduce the amount that reaches your flowers.

Wilting flowers can spread mould to the others in your bunch. If you start to get down to only a few healthy looking flowers, why not up-cycle your empty glass jars and dot them round the house. A couple on your bedside table will brighten up any morning.

The Look

Tiered heights will put all your flowers on show so lovingly work your way through your flowers placing them into the vase from the outside in, in a criss-cross fashion for support.

If you aren’t happy with the placement or height of one of your stems, gently remove it, give it a snip and hunt out a better spot!

Focal, taller flowers usually look best at the back or middle of your vase whilst smaller, shorter flowers tend to work best supported around the neck.

Be sure to look out for a new blog on different styles of flower arrangements coming soon!

And finally...

To squeeze even longer out of each bunch. Make sure they avoid direct sunlight, radiators, draughts and fruit bowls.

There is no right or wrong way, only your way, so get lost in designing your bunch and let the magic happen. We hope that felt good for the soul. Now it’s time to sit back and watch your room bloom!

Keep an eye out for more flower arranging blogs and creative uses for your flowers on our Instagram and Facebook pages.